Our Mission is to make Beach Anchors Better

We believe that a day at the beach should be a time of relaxation and enjoyment, free from worries about safety. Founded by a family with a deep love for the ocean and a commitment to quality, our mission is to create products that enhance your beach experience. Our veteran-owned business is rooted in the values of integrity, innovation, and dedication to excellence.

Picture this: a serene day at the beach under the shade of your trusty umbrella. The waves are crashing peacefully, the sea breeze is hitting you just right, then, a sudden gust of wind turns your peaceful scene into chaos, sending your umbrella flying and posing a serious hazard.

We weren’t satisfied with the flimsy anchors and heavy weights available on the market. We needed something effective, easy to use, and innovative. After a two-year process of brainstorming, creating prototypes, and testing, we finally developed a product that met our high standards.

In just 4 easy steps, you can have a safely-anchored umbrella that exceeds the ASTM F3681-24 Beach Umbrella Safety Standard (recommended by the U.S. Consumer Product Safety Commission) and enjoy a worry-free day at the beach.